How did you use media technologies in the construction and research, planning and evaluation stages?
I used a large variety of media to complete my coursework. I used blogger throughout to help post progress in research and planning and the updates in creating the music video. This as very useful as it helped me receive feedback in the form of comments from my classmates. It also helped me meet deadlines. It made it easy to keep track of what I had and hadn't done. I used the internet alongside my coursework to help collate pictures and research. It helped me research what other media products are already available which helped me get an idea for the genre and what kind of music video I wanted to create. I used YouTube to investigate similar music from the genre and to also post my final video.
I used Photoshop when creating my digipak and magazine advert. This was incredibly useful as I was able to edit photos and add effects to create the image I used for the cover of my album and on my magazine advert. It helped me create my digipak as I was able to add layers of text and images to create my final product.
To create my music video I used Adobe Premier Pro. I used it to collate all the shots needed for the video and edit them together. It is very precise and this was a useful feature when editing, especially with the lip-syncing. I was also able to add effects to the clips, helping me to make the 'memory' parts of the music video different from the other clips.
Friday 18 December 2015
Draft Evaluation Question 3
What have you learned from your audience feedback?
I received audience feedback on my draft music video and it helped me greatly. It gave me an understanding of what the audience liked and disliked. Early feedback helped me know what changes to make to my music video. It helped me know which aspects the audience liked or disliked. I removed certain shots from my music video and changed the effects used on others after receiving feedback. I also received feedback on my final draft. This feedback was all positive and there were no big areas I needed to change in my video. This meant I could focus on making minor adjustments and making the video looking as professional as possible.
I received audience feedback on my draft music video and it helped me greatly. It gave me an understanding of what the audience liked and disliked. Early feedback helped me know what changes to make to my music video. It helped me know which aspects the audience liked or disliked. I removed certain shots from my music video and changed the effects used on others after receiving feedback. I also received feedback on my final draft. This feedback was all positive and there were no big areas I needed to change in my video. This meant I could focus on making minor adjustments and making the video looking as professional as possible.
Draft Evaluation Question 2
How effective is the combination of your main product and ancillary texts?
I believe the combination of my products is good as my two texts were consistent in creating an image. I followed conventions of pop music as my video did not link directly to the digipak and advert. I used different effects on the video and a different colour scheme. To improve how well they worked together I could have added some more professional bits to the video such as the album cover, the title and artist at the beginning. I would add these in to make the products more professional and give some consistency across them. It would help the products link better and show they are all promoting the same artist as the two texts and the video are not well linked. However I think the digipak and magazine advert work well together as they are consistent with text, colour and images. They create a good image for the artist using the guitar as an icon instead of the artist himself.
However other similar artists do not have strong links between their music videos and album artwork/magazine adverts. They are often consistent across advertising texts however the music videos are rarely linked to them. For this reason I have chosen not to link my video too strongly to my texts as it would not follow conventions of existing pop music products.
I believe the combination of my products is good as my two texts were consistent in creating an image. I followed conventions of pop music as my video did not link directly to the digipak and advert. I used different effects on the video and a different colour scheme. To improve how well they worked together I could have added some more professional bits to the video such as the album cover, the title and artist at the beginning. I would add these in to make the products more professional and give some consistency across them. It would help the products link better and show they are all promoting the same artist as the two texts and the video are not well linked. However I think the digipak and magazine advert work well together as they are consistent with text, colour and images. They create a good image for the artist using the guitar as an icon instead of the artist himself.
However other similar artists do not have strong links between their music videos and album artwork/magazine adverts. They are often consistent across advertising texts however the music videos are rarely linked to them. For this reason I have chosen not to link my video too strongly to my texts as it would not follow conventions of existing pop music products.
Draft Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Digipak
I feel my digipak doesn’t follow conventions of pop music albums as most have a picture of the artist on the cover whereas I used an image of the artists’ guitar for the album cover. I used the guitar as a theme and used pictures throughout.
Album covers usually follow the convention of using the artist on the cover as it promotes the artist and makes it easy to know who the album is by. I chose not to follow this convention as I believe there are other ways of making the album noticeable.
There are a number of well known pop album covers that do not have the artist on the front. Artists such as Ed Sheeran and Sam Smith who use consistency through different albums to build an mage of themselves. Ed Sheeran uses the green background and black lettering across albums and Sam Smith uses the coloured paint strokes as a background for his albums. I chose the guitar as an image as it can be used on following albums to build an image of the artist. The colour scheme and the effect on the images can be replicated easily with other images to create new album covers. This follows the same ideas as the Ed Sheeran and Sam Smith albums as they are easy to continue as an image and create more versions. Most pop album digipaks do not follow this convention instead use pictures of the artist or band in different settings and locations. I chose to make the guitar the main focus of the digipak instead of the artist.
On the other hand it does follow conventions as it is simplistic in colour and design. It is also similar to most pop album covers with little text on the cover and a simple picture.
I took inspiration from Ed Sheeran’s album covers as they are simple and don’t follow conventions as they don’t use images of the artist and instead use words, letters or artwork as the cover. I decided to use an image of the artist’s guitar as my cover image as I wanted to do something similar to Ed Sheeran’s albums and I thought it would be a good focus for the album artwork. I also used a similar font to one used on Ed's albums as I liked the style and think it would fit well in the digipak. I liked how simple the colour scheme was on Ed Sheeran's albums so I chose a similar theme, only using black, white and orange. I think this worked well as it is dramatic and bold. Too many colours would make it confusing and I think this makes my digipak stand out.
Magazine
advert
I used the same
image from the front of my digipak for the magazine advert to keep consistency
across my products. I kept the colour scheme the same and used the same font and image. This follows conventions as most pop albums use the same image, colour scheme and font on both the album and the advertising.
Music video
I wanted to use a natural outdoor location for my music video as most videos are set in a studio or in an urban area. I felt that using a rural area worked well for my video. Most music videos from my chosen genre are filmed in a studio or an urban location. I chose a rural location as I wanted my video to stand out from others. I took inspiration from Ed Sheeran videos as they are interesting and abstract, however they still link to the narrative of the songs. I chose a similar idea and used a mix of narrative and performance for my video. I used shots of the artist singing and shots of him with the love interest to fit with the lyrics of the song.
Digipak
I feel my digipak doesn’t follow conventions of pop music albums as most have a picture of the artist on the cover whereas I used an image of the artists’ guitar for the album cover. I used the guitar as a theme and used pictures throughout.
Album covers usually follow the convention of using the artist on the cover as it promotes the artist and makes it easy to know who the album is by. I chose not to follow this convention as I believe there are other ways of making the album noticeable. 
There are a number of well known pop album covers that do not have the artist on the front. Artists such as Ed Sheeran and Sam Smith who use consistency through different albums to build an mage of themselves. Ed Sheeran uses the green background and black lettering across albums and Sam Smith uses the coloured paint strokes as a background for his albums. I chose the guitar as an image as it can be used on following albums to build an image of the artist. The colour scheme and the effect on the images can be replicated easily with other images to create new album covers. This follows the same ideas as the Ed Sheeran and Sam Smith albums as they are easy to continue as an image and create more versions. Most pop album digipaks do not follow this convention instead use pictures of the artist or band in different settings and locations. I chose to make the guitar the main focus of the digipak instead of the artist.
On the other hand it does follow conventions as it is simplistic in colour and design. It is also similar to most pop album covers with little text on the cover and a simple picture.
I took inspiration from Ed Sheeran’s album covers as they are simple and don’t follow conventions as they don’t use images of the artist and instead use words, letters or artwork as the cover. I decided to use an image of the artist’s guitar as my cover image as I wanted to do something similar to Ed Sheeran’s albums and I thought it would be a good focus for the album artwork. I also used a similar font to one used on Ed's albums as I liked the style and think it would fit well in the digipak. I liked how simple the colour scheme was on Ed Sheeran's albums so I chose a similar theme, only using black, white and orange. I think this worked well as it is dramatic and bold. Too many colours would make it confusing and I think this makes my digipak stand out.
Magazine
advert
I used the same
image from the front of my digipak for the magazine advert to keep consistency
across my products. I kept the colour scheme the same and used the same font and image. This follows conventions as most pop albums use the same image, colour scheme and font on both the album and the advertising. Music video
I wanted to use a natural outdoor location for my music video as most videos are set in a studio or in an urban area. I felt that using a rural area worked well for my video. Most music videos from my chosen genre are filmed in a studio or an urban location. I chose a rural location as I wanted my video to stand out from others. I took inspiration from Ed Sheeran videos as they are interesting and abstract, however they still link to the narrative of the songs. I chose a similar idea and used a mix of narrative and performance for my video. I used shots of the artist singing and shots of him with the love interest to fit with the lyrics of the song.
Friday 4 December 2015
Audience feedback
I have asked a few people from my target audience to watch my draft video so I can receive feedback before I release my final music video. This will help me to make any adjustments before the final deadline.
Harry, 17
"The cinematography is very good, the shaky camera and home video style fits well with the young and indie style of the video. The filters work well and the use of clever and aesthetic locations helped to create a nostalgic and timeless atmosphere to the video which fitted well with the love song music. The actors were good, they worked well in the scene and the song. The timing of the music and singing was good. The only thing was some parts seemed a bit too jumpy making it seem a bit too rehearsed or like a music video instead of a real event"
Nadine, 17
"I think it looks very professional"
Cat, 19
"I like the bits were the artist was walking through the forest, as well as the shots filmed in the tunnel and the bridge. I also liked the graffiti, it added to the atmosphere of the video without distracting too much from the main focus"
Becky, 17
"I liked the way you framed the shots and the clarity and depth your scenery had, as well as the way you focused and unfocused in the rhythm of the music"
Joe, 17
"I liked the shots filmed in the tunnel"
Chloe, 18
"The video has a good use of colour schemes (black and white shots) to convey the narrative. The identity of the girl is kept ambiguous to give the narrative a sense of mystery and make the audience question what has happened. I think this is a good feature of the video. There is a good use of subtle symbolism that suggests a relationship between the two characters. I also like how the ending of the video is left for the audience to decide, it is never made explicit what happened"
After looking at my feedback I found my target audience couldn't find any major flaws in my final draft. I have gone over the draft very carefully and made changes to anything that isn't quite right. This feedback shows that my music video will attract the target audience.
Harry, 17
"The cinematography is very good, the shaky camera and home video style fits well with the young and indie style of the video. The filters work well and the use of clever and aesthetic locations helped to create a nostalgic and timeless atmosphere to the video which fitted well with the love song music. The actors were good, they worked well in the scene and the song. The timing of the music and singing was good. The only thing was some parts seemed a bit too jumpy making it seem a bit too rehearsed or like a music video instead of a real event"
Nadine, 17
"I think it looks very professional"
Cat, 19
"I like the bits were the artist was walking through the forest, as well as the shots filmed in the tunnel and the bridge. I also liked the graffiti, it added to the atmosphere of the video without distracting too much from the main focus"
Becky, 17
"I liked the way you framed the shots and the clarity and depth your scenery had, as well as the way you focused and unfocused in the rhythm of the music"
Joe, 17
"I liked the shots filmed in the tunnel"
Chloe, 18
"The video has a good use of colour schemes (black and white shots) to convey the narrative. The identity of the girl is kept ambiguous to give the narrative a sense of mystery and make the audience question what has happened. I think this is a good feature of the video. There is a good use of subtle symbolism that suggests a relationship between the two characters. I also like how the ending of the video is left for the audience to decide, it is never made explicit what happened"
After looking at my feedback I found my target audience couldn't find any major flaws in my final draft. I have gone over the draft very carefully and made changes to anything that isn't quite right. This feedback shows that my music video will attract the target audience.
Updated storyboard
I have made a number of changes to my music video to get from my draft to my final copy. I have updated my storyboard to show the changes.
Switched order of shots
At the beginning of my music video there is a series of establishing shots showing the various locations used throughout the video. As I have removed all shots filmed on the wooden bridge, I also removed this shot from the beginning sequence. I therefor changed the order of the shots and added a shot of the lamppost where the end of the video is filmed.
Shots 3, 4 and 5
I removed all shots filmed on the wooden bridge as I preferred the shots filmed in different locations and felt these shots were out of place.
Shots 15, 30, 35, 69, 71, 74, and 83
I also changed a few shots to something different
Shot 13- changed from artist singing in forest to artist singing by graffiti. The original shot wasn't the quality I wanted so I found a similar shot in a different location.
Shot 52- I changed this shot from the artist singing to the artist walking under a bridge.
In some cases I felt shots were too long and didn't fit in with the tempo of the song and the rest of the shots I cut them down and added extra shots in to fill the gap.
Shot 18- I added clips of the girl
Shot 72- I added a shot of the artist leaning against a wall
In some cases I deleted shots as they didn't fit with the flow of the song
Shot 75- I removed this shot and extended the shot after.
I also added jump cuts into a number of shots
Shots 1, 14, 16, 18, 32, 34, 36, 42, 49, 52, 75, 78 and 81.
Switched order of shots
At the beginning of my music video there is a series of establishing shots showing the various locations used throughout the video. As I have removed all shots filmed on the wooden bridge, I also removed this shot from the beginning sequence. I therefor changed the order of the shots and added a shot of the lamppost where the end of the video is filmed.
Shots 3, 4 and 5
I removed all shots filmed on the wooden bridge as I preferred the shots filmed in different locations and felt these shots were out of place.
Shots 15, 30, 35, 69, 71, 74, and 83
I also changed a few shots to something different
Shot 13- changed from artist singing in forest to artist singing by graffiti. The original shot wasn't the quality I wanted so I found a similar shot in a different location.
Shot 52- I changed this shot from the artist singing to the artist walking under a bridge.
In some cases I felt shots were too long and didn't fit in with the tempo of the song and the rest of the shots I cut them down and added extra shots in to fill the gap.
Shot 18- I added clips of the girl
Shot 72- I added a shot of the artist leaning against a wall
In some cases I deleted shots as they didn't fit with the flow of the song
Shot 75- I removed this shot and extended the shot after.
I also added jump cuts into a number of shots
Shots 1, 14, 16, 18, 32, 34, 36, 42, 49, 52, 75, 78 and 81.
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