Audience profile

Gender: Female

Age: 14-24
 

Hobbies and activities: Going to the cinema, going shopping and watching TV

 

Likes: Music, films, people and celebrities, fashion and magazines

 

Brands: Primark, Nintendo, Forever 21, New Look

 

Favourite artists: Sam Smith, Ellie Goulding, Taylor Swift, George Ezra, Ed Sheeran, Maroon 5 and Olly Murs

 

Photo of artist against real artist

 

25 word pitch feedback

 

Most people seem to like my idea for the music video and think the artist, location and song work well together. They have suggested that I think about my target market. I have used Yougov and UKtribes to create an audience profile to address this issue.

Potential locations 2

 

Potential locations

Music video ideas

Performance based
Shots of artist performing song

Narrative based
Narrative showing love story between artist and love interest

Abstract
Dance routine/ shots of dancer

 

Mixture of performance and narrative
Shots of artist performing song and shots of artist and love interest
E.g. Taylor Swift- Blank space, Olly Murs- Troublemaker, Christina Perri- The Words, Ellie Goulding- Your Song

Performing song

Taking part in narrative

Examples of other texts

Ellie Goulding - Your Song

This video uses vintage style shots throughout to show the difference between the artist performing and the narrative. I will try to incorporate this idea into my music video as I want both shots of the artist performing and the narrative and I want them to be clearly different.

 

Scouting for girls - Millionaire

 





This music video is narrative based but also has shots of the band performing throughout. I want to use this structure for my music video as the song I have chosen has a story within it but it is not enough to make a whole video out of so I will include shots of my artist performing.

 

Christina Perri - The Words

 

 I like the way this music video incorporates the performance into the narrative. Most music videos have the performance and narrative separate.